Distributing The Right Message To The Right Audience

Are you in the hospitality and travel business?

If your answer is yes, then you may require, from time to time, spreading the news about your company to the media and journalists, hotel associations, and the public in general.

The best bet, of course, to get this done is by getting hold of one of the online press release sites.

The professional approach of online press release services will let the word out in the most efficient manner.

What is it that you want your target audience or the hotel industry to know?

Have you partnered with a hotel distribution technology provider to expand your base beyond the U.S.?

Are you keen to highlight an emergent tourism destination in Spain?

Are you now offering superb personalized offers with excellent hotel service to prep up your business?

The above are some examples that need to be made viral via press releases.

In a general way, you may like to announce new events, new amenities in your hotel chain, managerial & staff changes, or annual report highlighting your company profits.

The final objective is to distribute a press release to draw attention to your tourism business.

Even a simple development like complimentary Wi-Fi at your establishments can draw people’s notice.

As mentioned earlier, one of the competent online press release sites will do a good job for you.

But make sure the service distributes the news to travel or tourism industry publications.

It is important to identify targeted publications.

While doing so, make certain the publication uses content related to your business.

Do not forget to include a catchy headline

It should be concise & engaging. It must also be persuasive enough to goad the viewers to read the entire story.

The subject must be newsworthy

Journalists are inundated with stories for publication. To preempt your release from going to the dustbin it is important that the story is worthy of publication.

Is it of special interest to a vast number of potential tourists?

Are you offering special discounts for a festive season?

Are you including special deals in your package, like free travel to certain places of interest?

Include a quote

Quotes add the human element to your story. If a celebrity has visited one of your hotels in the past and given a good review, include it in your press release.

Boilerplate

A boilerplate is a brief description of your company that must be included at the end of the press release.

Do not underestimate the importance of a boilerplate.

It tells the full story of your company, albeit in brief.

Keep in mind the following tips.

It must tell what sets your company apart. Let the reader know a few of your recent accomplishments, and showcase your company values.

Keep it concise.Ideally, it must not be more than 100 words. Make it upfront and to the point.

Include a call-to-action. A link to your website will persuade readers to learn more about your company. Moreover, it will help to keep your boilerplate short.