Writing A Press Release To Help Your Campaign Achieve Success

Even the best of businesses have to announce something newsworthy every now and then.

This outreach must get good coverage and ought to be noticed by the target audience.

Well, this sounds simple, does it not?

Yet all journalists are aware that press release is delicate business.

To be able to craft a good press release, it is essential you must understand its structure.

So let us get to the basics.

The release must be newsworthy, and limited to a one-page statement about an exciting facet of your company.

Is your business opening a new branch, launching a new product, or staging an important event?

Whatever the news, it must get the attention of a journalist who is on the lookout to write a story for the web, newspaper, TV or a radio program.

The headline

One of the key components of a press release is the headline.

It must be concise and terse.

Keep in mind that even if you are writing for a business audience, you have to communicate with another human.

Make it relevant, in context and tone.

Headlines are the first thing people notice in a press release.

It will make the people read your story or ditch it.

Make it a truthful representation of your story and company brand.

In other words, the headline must look useful, persuasive, unique, and specific.

The opening paragraph

The opening paragraph of the release must set lucid and rational goals.

Keep the big picture in mind. The first few lines should give the audience an overview of your story.

Answers the 4 Ws; What, Why, Where and When.

Cut down on superfluous words.

Rest of the story or body

The main body of your story should be direct and provide a backup to the first paragraph.

If it is a product launch, provide interesting details of how the idea cropped up and how it will help make consumers’ lives easier.

Boilerplate

A company boilerplate is a text at the end of the release. It describes the company, its functions, presence, location, and contact details.

It is usually standardized, but you are free to make minor modifications for different releases.

Why is a boilerplate so important in a good press release?

It makes editors’ job easier and helps them remember your company better.

In effect, it is a win-win situation.